Success story

Streamlining Webinar Production: A Promptitude Success Story

At The Content Wrangler, the challenge was clear: streamline the extensive process of producing over 100 webinar descriptions annually while maintaining a consistent brand voice.

With Promptitude, they not only achieved this but also enhanced their content reuse strategy, significantly cutting down production time and boosting productivity.

Scott Abel
Scott Abel
Content Strategy Evangelist
The Content Wrangler
The Content Wrangler
Client
The Content Wrangler
Website
thecontentwrangler.com
Industry
Newsletter
Location
California, United States

Elevating Global Content Professionals with The Content Wrangler

The Content Wrangler specializes in keeping content professionals ahead of the curve through articles, interviews, event announcements, and more. They focus on delivering up-to-date insights on industry trends, methods, standards, tools, and best practices, making them a go-to resource for content strategists worldwide.

The company is at the forefront of educational outreach in the content strategy sphere, providing valuable learning opportunities to professionals globally.

Challenge & Goals

Scott Abel, founder of The Content Wrangler, faced the challenge of efficiently generating detailed descriptions for his extensive webinar collection. With over 100 webinars to produce each year, the manual process of crafting descriptions consumed approximately 100 hours of his valuable time.

Recognizing the need for optimization, Scott sought a solution that could not only reduce the time invested but also leverage the power of reusable prompts to maximize the cumulative value of his content creation efforts.

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Streamlining Webinar Production: A Promptitude Success Story
Streamlining Webinar Production: A Promptitude Success Story

Approach & Services

Scott used Promptitude’s automation tool to overhaul his webinar description process. What used to take him around 100 hours a year—at $250 USD per hour—now costs just $800 USD with Promptitude. Even if you factor in a lower hourly rate of $50 USD, the savings are still significant, dropping the annual cost from $5,000 USD to under $800 USD.

  • Repurposing for Cumulative Value: Promptitude's ability to create reusable prompts opened up new avenues for content repurposing. Scott now gets more value from his content investments by breaking down prompts into smaller modular pieces and combining them into larger, more detailed prompts. This approach not only saves time but also ensures consistency and quality across his webinar descriptions.
  • Enabling Focus on High-Value Tasks: By automating the webinar description process, Promptitude allows Scott to redirect his focus towards producing exceptional content and engaging in other high-value activities. This shift in focus has the potential to generate even greater value for his organization in the long run.
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Scott Abel
Content Strategy Evangelist
The Content Wrangler

"Promptitude has been a game-changer for The Content Wrangler. It reduced our annual webinar description costs from $25,000 to under $800, saving countless hours. The platform's automation and reusable prompts ensure consistent, high-quality content while allowing me to focus on audience engagement. Promptitude's solution has transformed our content creation process, and I'm excited to see how it will continue to drive value for our organization.”

The Content Wrangler

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